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About The Book
Description
Author
The persuasive manager argues compellingly that strategic communication lies at the core of business leadership and helps organizations run smoothly and effectively. What is persuasionand how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual goodwill are to be established then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book exploresthe role of pers