The Persuasive Professional

Professionals for the purposes of this book are people who as well as fulfilling their professional duties also need to engage with and influence others - and the more charming believable and trustworthy they are the more successful they will be.It is an easy read and practical - showing WHAT TO DO to open others' minds and modify their opinions.The opening chapter the Reflective Professional uses Experiential Profiling for readers to identify their own Bright and Dark sides - what THEY have to do. And then they can dip into chapters on self-control presenting negotiating motivating and pitching as they wish while continuously being asked to reflect on what THEY as individuals in THEIR roles need to do.