Pocket Universal Principles of Color

<b>This pocket-size version of <i>Universal Principles of Color</i> presents 100 core concepts and guidelines that are critical to the successful use of color. <p/></b>Richly illustrated and easy to navigate this comprehensive cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book <b>pairs clear explanations</b> of every topic <b>with visual examples</b> of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem the principles are also indexed by pathways based on nine topics of color study: light order communication object mixture application observer composition and history. <p/>Explore a diverse array of color principles including: <p/><ul><li>Additive Mixture</li><li>Bezold Effects</li><li>Harmony</li><li>Pointillism</li><li>Newton's <i>Opticks</i></li><li>Rayleigh Scattering</li><li>Transparency Effect</li><li>Warm and Cool</li></ul><br>Each principle is presented in a two-page format: The left-hand page contains a succinct definition a full description of the principle and examples of and guidelines for its use. Side notes which appear to the right of the text provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. <p/>Whether in a branding campaign or a healthcare facility a product's packaging or a software user interface the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to <b>increase appeal</b> <b>influence perception</b> and <b>enhance usability</b>. <p/>By considering these concepts and examples you can learn to <b>make more informed and ultimately better color decisions</b>. This landmark reference is the standard for designers engineers architects and students who seek to broaden and improve their understanding of and expertise in color. <p/><p>The titles in the <b>Rockport Universal series</b> offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers architects engineers students and anyone who is interested in expanding and enriching their design knowledge.</p>