<p> <I>Pokemon Go</I> is not just play--the game has had an impact on public spaces social circles and technology suggesting new ways of experiencing our world. This collection of new essays explores what <I>Pokemon Go</I> can tell us about how and why we play.</p><p> Covering a range of topics from mobile hardware and classroom applications to social conflict and urban planning the contributors approach <I>Pokemon Go</I> from both practical and theoretical angles anticipating the impact play will have on our digitally augmented world.</p>