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About The Book
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I wasnt lucky. I deserved it. - Prime Minister Margaret Thatcher. The Political Campaign How-to Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief mayor reeve councillor MLA MP or trustee in an indigenous provincial federal municipal or school board election this detailed book will provide candidates with the knowledge they need to run a successful campaign. . Nolan Crouse MBA CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office to putting together an effective campaign team and brand to fundraising door knocking message delivery and advertising - all the way to election day and beyond - this book offers valuable tips insights knowledge and tactics that have been proven to be useful and effective. . Complete with checklists great stories images and examples The Political Campaign How-to Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.