WARNING: This book is not about politics nor does it promote being a jerk; however victims wimpy-minded and lazy people will hate it. Wow! This real estate handbook is not like the others: it has flow charts and over 100 common (and not-so-common) real estate agent tasks-presented as simple step-by-step recipes. And it has pictures. And its funny (or at least grin-worthy). In other words its comprehensive and not boring. The best part is: as a collection of brief articles this book is easy to digest in small bites; however because real estate tasks are so interrelated each article is heavily cross-referenced. This way the reader may delve deep into any topic (or train of thought) by either turning the page or by following a cross-reference. Such layout makes for easy navigation now and in the future because youll wanna return to certain articles over and over again. So you can read it from cover-to-cover or you can choose your own real estate adventure reading only the bits that fit your current curiosity. Whether youre a new real estate agent or are in need of a business boost what you need now is this entertaining guide to real estate sales. If you buy only one real estate agent book make it this one; youll carry it with you everywhere. You will learn: How-to choose a broker who fits your needsHow-to maximize your prospecting efforts (including 105 ways to meet prospects)How-to pre-qualify buyers and sellers (so you dont waste time on duds)How-to discover what your buyers really wantHow-to show property and help your buyers decideHow-to conduct a slam-dunk listing presentationHow-to attract buyers to your listingsHow-to draft offers/create contracts/negotiate (including low-ball and multiple offer situations)How-to get your clients to the closing tableHow-to avoid commission breath and ensure you get paidHow-to study the marketplace through statistical analysisHow-to valuate real property and pick The Right PriceHow-to business plan/track agent stats/identify and alleviate bottlenecksHow-to create a niche for more incomeHow-to create and practice scriptsHow-to create and refine systemsHow-to banish victimhood and take charge of your real estate sales businessPlus much much more! Flow Charts include: agents daily routinethe buyer transactionthe seller transactionreal property valuation (finding fair market value)pricing Chapter titles include: ProspectingPresentationsValuation & PricingAgencyOffer & Contract Frankly this book should cost $100 but the author wants to give it away cheap. Get yours now before he changes his mind. p.s. It makes a great gift for the real estate agent on your list.
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