The Power of Baked Alaska

<p>What can Baked Alaska teach us about leading people? And how can pizza help to build a business? </p><p>After a successful thirty-year career selling some of the world's best-known brands into the tough and sometimes uncompromising UK market author Steve Smith skillfully distils simple lessons learnt around everyday products and scenarios we take for granted.</p><p>Steve graduated in Business Studies at the University of Sheffield and joined the sales department at Procter & Gamble during the early 1990s. In this book he provides a unique refreshingly candid assessment of this journey from Procter & Gamble to Kellogg's and onto a sales director role with AG Barr selling Scotland's 'other' national drink IRN-BRU.</p><p>Steve's down-to-earth narrative combines established and familiar management theory with contemporary leadership thinking and a few ideas of his own. As he analyses business scenarios and shares fascinating stories and insight on household products witnessed first-hand you'll find yourself scratching your head in disbelief or laughing out loud. This makes The Power of Baked Alaska a business book that's direct honest irreverent and packed to the brim with 'snap crackle and pop.</p>