The PR Knowledge Book

<i>The PR Knowledge Book</i> is for everyone irrespective of where you are in the world-whether a student starting out in this industry self-employed a home business small business start-up charity or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand how to use social media how to be newsworthy to how to contact the media how to have a global mind-set the power of networking and more. It is written in an easy style packed with powerful tips proven tools and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.