The Practical Guide to Sports Business

<p><strong>The Practical Guide to Sports Business</strong></p><p> </p><p><em><strong>Mastering the Industry with Real-World Insights</strong></em></p><p><strong> </strong></p><p>In the ever-evolving world of sports business success requires more than passion for the game-it demands a deep understanding of strategy finance marketing and management. The Practical Guide to Sports Business is your ultimate roadmap offering a unique blend of academic knowledge and hands-on experience to equip you with the skills needed to excel in this dynamic industry.</p><p> </p><p><strong><u>What's Inside?</u></strong></p><ol><li><strong>Comprehensive Coverage</strong> - Explore key topics such as sports management marketing finance leadership consumer behavior and digital transformation.</li><li><strong>Real-World Case Studies</strong> - Learn from global brands like Nike FIFA and the Olympics with practical insights into their business strategies.</li><li><strong>Actionable Strategies</strong> - Gain tools and frameworks that can be applied immediately in professional settings.</li></ol><p>Authored by Dr. Ku-Hyun Jung an industry veteran with 20 years of experience at a century-old leisure company this book goes beyond theory. It bridges the gap between classroom learning and real-world application making it an essential guide for students professionals and entrepreneurs looking to build a career in sports business.</p><p> </p><p><em><strong><u>Who Should Read This?</u></strong></em></p><p>University students and educators in sports business marketing and management.</p><p>Sports executives and professionals seeking a deeper strategic perspective.</p><p>Entrepreneurs and investors exploring opportunities in the sports industry.</p><p>Don't just watch the game-understand the business behind it. <strong>Get your copy today and take the first step towards a successful career in sports business!</strong></p>