THE PRICE OF CONVENIENCE

<p><em>What if convenience is the most expensive thing we've ever bought - and we didn't even notice?</em></p><p>Every tap every click every Subscribe Now feels effortless - until the monthly charges delivery fees and upgrades start stacking up. In a world built on apps and instant gratification have we quietly traded financial freedom for frictionless living?</p><p><strong>In this eye-opening and deeply researched book freelance consumer behaviour analyst and policy researcher Subhash Malhotra exposes the hidden costs of our convenience-driven economy.</strong> Through the story of <em>Sam</em> an ordinary professional caught in the web of subscriptions startup services and digital habits the book reveals how modern companies have turned everyday life into a recurring transaction.</p><p>From ride-hailing and food delivery to cloud storage and streaming platforms this isn't innovation - it's inflation disguised as progress. Using real-world data compelling storytelling and sharp economic insight Malhotra takes readers deep inside the system that's quietly reshaping our spending attention and autonomy.</p><p>You'll discover:</p><ul><li>Why free trials and micro-subscriptions aren't really free</li><li>How startups manipulate convenience to create dependency</li><li>The psychology behind digital spending and consumer fatigue</li><li>How invisible inflation is fueled by the convenience economy</li><li>And most importantly - how to reclaim control over your choices and money</li></ul><p><strong>For readers of Cal Newport Morgan Housel and Charles Duhigg</strong> this book blends investigative depth with relatable storytelling. It's a wake-up call for every consumer who's ever wondered where their paycheck - and their peace of mind - really went.</p><p>If you've ever felt like you're paying more but owning less this is your guide to seeing the system clearly - and taking your power back.</p><p>