The Price-Quality-Value Relationship

<p><strong>The</strong> <strong>Price-Quality-Value Relationship</strong> by Kent B. Monroe explores the intricate balance between pricing perceived quality and the value customers derive from products and services. This book unpacks how price influences consumer perception and decision-making providing marketers researchers and students with a deeper understanding of the psychological and economic dynamics at play. </p><p>Monroe's insightful analysis goes beyond theoretical frameworks to deliver actionable strategies that businesses can apply to align pricing with brand value and customer expectations. Through case studies and real-world examples the book highlights the importance of managing customer perceptions to build long-term loyalty and profitability. </p><p>Whether you are a marketing professional aiming to craft competitive pricing strategies or an academic researching consumer behavior this volume offers a treasure trove of ideas and practical advice. Monroe's work remains a cornerstone for understanding the complex interplay between price quality and value in the marketplace. </p><p>Elevate your marketing expertise with this essential addition to the Legend in Marketing series. </p>