The Pricing Roadmap


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About The Book

<p><span style="background-color: rgba(0, 0, 0, 0)">Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it </span><em style="background-color: rgba(0, 0, 0, 0)">wrong</em><span style="background-color: rgba(0, 0, 0, 0)"> and join the graveyard of great SaaS products that never turned into great SaaS businesses.</span></p><p><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"><span>���</span></span></p><p><em style="background-color: rgba(0, 0, 0, 0)">The Pricing Roadmap </em><span style="background-color: rgba(0, 0, 0, 0)">teaches you how to design pricing models that both your customers </span><em style="background-color: rgba(0, 0, 0, 0)">and </em><span style="background-color: rgba(0, 0, 0, 0)">your sales team will love. Learn how to:&nbsp;</span></p><p><br></p><ul><li><span style="background-color: rgba(0, 0, 0, 0)">Create packaging that makes your chief of sales high-five your chief of product</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Pick pricing metrics that drive demand and expansion</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Tap into every part of your customers' budget</span></li><li><span style="background-color: rgba(0, 0, 0, 0)">Validate new pricing before launch and migrate old customers&nbsp;</span></li></ul><p><br></p><p><span style="background-color: rgba(0, 0, 0, 0)">Written in the trenches of helping hundreds of B2B SaaS businesses, </span><em style="background-color: rgba(0, 0, 0, 0)">The Pricing Roadmap </em><span style="background-color: rgba(0, 0, 0, 0)">will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that </span><em style="background-color: rgba(0, 0, 0, 0)">grows</em><span style="background-color: rgba(0, 0, 0, 0)"> your business-whether you're a startup, prerevenue venture, or an established market leader.</span></p>
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