The Problem with Penguins

Would you like to attract more high-quality customers and make a lot more money?<p> If so The Problem with Penguins written by Bill Bishop author of the bestseller How to Sell a Lobster can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.<p> In his trademark fun and entertaining style Bishop explains:<ul> <li>Why most companies will never stand out in their marketplace and how to avoid a similar fate; <li>Innovative methods to create a BIG Idea something new better and different even in the most traditional companies industries and product/service categories; <li>A step-by-step process to brand and package your BIG Idea; <li>How to develop BIG promotional ideas to attract more high-quality prospects; <li>Twenty-first Century packaged marketing techniques to sell your BIG Idea easier faster and for more money; <li>Strategies to bring your BIG Idea to market faster and easier while overcoming inertia procrastination and negative thinking; plus <li>Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries.</ul> Start today to build a great business and stand out from the other penguins in your industry!