The Product Is You!

<div class=Section1><p class=MsoNormal style='text-align:justify'><b>The Product Is You:<spanstyle=mso-spacerun: yes> </span></b>Positioning Yourself for Success as anAdvisor</p><p class=MsoNormal style='text-align:justify'>This book is designed to help youfigure out how you can use your biggest resource - YOU - more effectively.<spanstyle=mso-spacerun: yes> </span>Each chapter is packed with a specificstrategy and tactics that show you both the Why and the How of personalmarketing.<span style=mso-spacerun: yes> </span>The Product Is Youdemystifies the process of differentiating yourself in the market place.<spanstyle=mso-spacerun: yes> </span>You will learn about a turnkey process knownas C.A.L.M.<span style=mso-spacerun: yes> </span>that will help you toCreate a compelling message Articulate that message effectively Locate yourtarget market and Motivate them to take action.<span style=mso-spacerun:yes> </span>This book is packed with real life examples and stories that makeeach strategy easy to understand and apply. </p><p class=MsoNormal style='text-align:justify'>Learn how to attract your targetmarket clients with the following strategies:</p> The Mental Thermostat:<span style=mso-spacerun: yes> </span>Expanding your comfort zone to reset your mental thermostat The Product Is You:<span style=mso-spacerun: yes> </span>Positioning YOU for Success with a personal biography The Elevator Speech:<span style=mso-spacerun: yes> </span>Articulating your essence in thirty seconds or less Fishing Where the Fish Are:<span style=mso-spacerun: yes> </span>Locating your target market Your Personal IPO:<span style=mso-spacerun: yes> </span>Creating a compelling Initial Prospect Offering Kit The Referral Stream:<span style=mso-spacerun: yes> </span>Making the referral process more productive and enjoyable Your Marching Orders: Taking stock and applying what you have learned</div>