The Product Mindset

<p>In the digital economy businesses need to adapt quickly to satisfy customers’ constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition you need to embrace enterprise-wide thinking that gets everyone—from engineering to the C-suite—on the same page and speaking the same language. </p><p> </p><p><em>The Product Mindset</em> approaches product development from a bold new direction based on a shared internal outlook that drives focus speed experimentation and innovation from a wide variety of stakeholders. <strong>David DeWolf</strong> and <strong>Jessica Hall</strong> provide you with all the tools you’ll need to revitalize your company’s methodologies reframe its culture and help your company thrive in the digital marketplace.</p><p> </p><p>If your business is shackled to an IT mindset break free from the past and discover the fast track to future success.</p>