The Product Way

About the book: “The Product Way: A Practitioner’s Guide to Digital Product Management” is an essential read for software product professionals academicians and students eager to thrive in the ever-evolving world of digital products.Grounded in real-world experiences this book unpacks the daily challenges faced by product managers and offers actionable strategies to navigate them effectively. It goes beyond technical expertise exploring the critical soft skills and in-depth knowledge required to excel in this dynamic role.Packed with practical examples industry best practices and insightful frameworks The Product Way serves as a comprehensive guide to mastering the art and science of digital product management empowering readers to build impactful products and drive success in their organizations.About the author:Sunil Mishra has over 20 years of experience in digital product management. During his tenure at Infosys Finacle he led the creation of award-winning products such as Mobile Teller and Conversational Banking. He has also held roles at McKinsey & Co. Accenture and Oracle focusing on product management and strategic consulting.In addition to his industry experience Sunil is actively involved in academia teaching Product Management in Banking to MBA students. He is an instructor on Udemy where he has developed courses on Artificial Intelligence and related topics.Sunil holds an MBA from IIM Lucknow and a B.Tech from IIT (ISM) Dhanbad. He has also completed a postgraduate certification in Deep Learning from IISc Bangalore. Sunil is currently pursuing doctoral research in Digital Product Management.Sunil is the author of five books including his most recent publication The Product Way