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About The Book
Description
Author(s)
Continuing developments in strategic thinking econometric methods technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS'' contribution to research and practice. New ways of thinking about and working with the strategy are offered and the effectiveness of the original project is explored.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹11258
₹11850
5% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9780521840538
Publication Date
-11-04-2004
Pages
-328
Weight
-531 grams
Dimensions
-151.89x228.09x18.85 mm
