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About The Book
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The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?. Why do some companies create sustained superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant original and practical explanation of how and why high profit happens.