The Psychographist

<p>The Hoyers are an American family. Two parents two kids a house they can't afford and a deep desire for more</em>. When the black-clad seemingly omniscient Mr. Cormorant comes to town it seems that they might finally be able to cash in on their American Dream. </p><p>You see Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands. </p><p>In return? </p><p>Riches. </p><p>The cost?</p><p>Immeasurable.</p><p>The Psychographist </em>is a disturbing novel of consumption advertising focus groups and the decisions that define us.</p></strong></p><p><strong><span>2025 IngramSpark® Editorial Selection - Horror</span></strong></p>