The Psychology of Choice

<p><em>The Psychology of Choice: How DISC and Neuromarketing Shape Marketing</em> explores how people actually think feel and decide - and how marketers entrepreneurs and consultants can use that understanding to build brands that connect on a deeper level.</p><p></p><p>Combining the behavioral insights of DISC methodology with the science of neuromarketing this book shows how to decode decision-making patterns design communication that fits different personality types and translate neuroscience into practical marketing actions.</p><p></p><p>With this book you will:</p><p>• Understand how attention emotion and memory shape decisions.</p><p>• Learn to adapt your message to different DISC personality types.</p><p>• Apply neuromarketing principles to design emotionally resonant experiences.</p><p>• Use sensory cues to build stronger brand associations.</p><p>• Explore real examples of how emotion drives trust loyalty and sales.</p><p></p><p>Perfect for marketers entrepreneurs and business strategists The Psychology of Choice is a practical guide to creating authentic human-centered marketing - where psychology meets strategy and influence becomes genuine connection.</p><p></p>