The Psychology of Marketing: How Marketers Trick Us Into Buying More

This book is a prequel to every marketing book you’ve ever read.Behind all the shiny models buzzwords and theories - there are raw truths of human behaviour at work.Why does ?990 feel like a bargain compared to ?1000?Why does swiping a card hurt less than handing over the same amount in hard cash?How does one innocent scroll on Instagram Reels turn into an hour-long binge?And how do marketers trick us into thinking we’re in control even when they’re often the ones pulling the strings?In this book we’ll unwrap the unfiltered truths behind persuasion choice motivation habits loyalty and cognitive biases - all the stuff an MBA conveniently glosses over.We’ll also dissect cutting-edge tools like Neuromarketing and dive into the Psychology of AI.This is your backstage pass to the real mind-games of marketing - and how marketers get us to open our wallets willingly.Once you see how the tricks are done you won’t be able to unsee them.Ready to dive in? This rabbit hole goes deeper than you think.