The Psychology of Marketing: How Marketers Trick Us Into Buying More

<p>This book is a prequel to every marketing book you&rsquo;ve ever read.</p><p>Behind all the shiny models buzzwords and theories - there are raw truths of human behaviour at work.</p><p>Why does ₹990 feel like a bargain compared to ₹1000?<br/>Why does swiping a card hurt less than handing over the same amount in hard cash?<br/>How does one innocent scroll on Instagram Reels turn into an hour-long binge?<br/>And how do marketers trick us into thinking we&rsquo;re in control even when they&rsquo;re often the ones pulling the strings?</p><p>In this book we&rsquo;ll unwrap the unfiltered truths behind persuasion choice motivation habits loyalty and cognitive biases - all the stuff an MBA conveniently glosses over.</p><p>We&rsquo;ll also dissect cutting-edge tools like Neuromarketing and dive into the Psychology of AI.</p><p>This is your backstage pass to the real mind-games of marketing - and how marketers get us to open our wallets willingly.</p><p>Once you see how the tricks are done you won&rsquo;t be able to unsee them.</p><p>Ready to dive in? This rabbit hole goes deeper than you think.</p>