The Psychology of Marketing: How Marketers Trick Us Into Buying More

This book is a prequel to every marketing book you’ve ever read.Behind all the shiny models buzzwords and theories - there are raw truths of human behaviour at work.Why does ₹990 feel like a bargain compared to ₹1000?Why does swiping a card hurt less than handing over the same amount in hard cash?How does one innocent scroll on Instagram Reels turn into an hour-long binge?And how do marketers trick us into thinking we’re in control even when they’re often the ones pulling the strings?In this boo...See More