The Public Relations Handbook

<b>To be a successful public relations&#160;professional it&#146;s no longer enough to&#160;be great at writing press releases and&#160;establishing media contacts. You must&#160;also expertly navigate the digital world&#160;and be prepared to dovetail your skills&#160;with those of other professionals.</b><br><br><i>The Public Relations Handbook</i> is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond covering the multitude of skills needed in the current environment including:<br>&#160;<br><li>Supporting a company&#146;s marketing and sales&#160;</li><li>Leveraging social media&#160;</li><li>Managing government relations&#160;</li><li>Working with the media effectively&#160;</li><li>Communicating with the investment community&#160;</li><li>Supporting top management in the event of a crisis or scandal&#160;</li><li>Positively positioning the company&#146;s commitment to environmental social and governance issues</li>&#160;<br><i>The Public Relations Handbook</i> has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial economic political public health and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets strategies and execution that public relations practitioners need today.&#160;<br>&#160;<br>The scope of public relations is always expanding. Today&#146;s professionals must be prepared to deal with a wide variety of people issues and topics. <i>The Public Relations Handbook </i>will help all practitioners in the field advance their personal growth success and careers.