The Public Relations Professional through the lens of cinema

The aim of this study is to see how media representations that portray professional Identity and Alterity are constructed specifically in the area of Public Relations through the processes of meaning production linked to film production. As we know the media plays a fundamental role in shaping opinions and worldviews making important contributions to the way professionals are represented identified and socially located which can have positive or negative consequences for this professional field. Thus there is a need to unveil these visions of the public relations professional allowing us to see how they are perceived in society and what identity strategies they have adopted to assert themselves as an activity and profession.