Pumpkin Plan

<b>Full of stories of successful entrepreneurs <i>The Pumpkin Plan</i> guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field</b> <p/>Each year Americans start one million new businesses nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of sell it--do it sell it--do it that leaves them exhausted frustrated and unable to get ahead no matter how hard they try. <p/>This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.