The Quiet Luxe

The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance legacy aesthetics subliminal ego and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty art design and aesthetics. It deep dives into the strategic perspective of leading luxury brands which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas the Richie Rich who only flaunt to those who can afford.