The Reader's Brain

Have You Ever Found Yourself Re-Reading The Same Sentence Four Or Five Times And Thought I Should Get More Sleep? Are You Clueless As To Why One Paragraph Just Seems To Flow While You Simply Can''T Recall The Contents Of Another? Guess What: You Are Not Alone. Even The Best Writers Fail To Grasp Why Their Writing Works. The Reader''S Brain Is The First Science-Based Guide To Writing Employing Cutting-Edge Research On How Our Minds Process Written Language To Ensure Your Writing Can Be Read Quickly Assimilated Easily And Recalled Precisely - Exactly What We Need To Transform Anyone Into A Highly Effective Writer. Using The 5Cs - Clarity Continuity Coherence Concision And Cadence - This Book Combines Irreverent Humor With Easy-To-Follow Principles That Will Make Readers Perceive Your Sentences Paragraphs And Documents To Be Clear Concise And Effective.