The Reader's Brain

Have you ever found yourself re-reading the same sentence four or five times and thought I should get more sleep? Are you clueless as to why one paragraph just seems to flow while you simply can''t recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader''s Brain is the first science-based guide to writing employing cutting-edge research on how our minds process written language to ensure your writing can be read quickly assimilated easily and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity continuity coherence concision and cadence - this book combines irreverent humor with easy-to-follow principles that will make readers perceive your sentences paragraphs and documents to be clear concise and effective.