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About The Book
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Referrals are the most effective way of getting business you will ever use. In fact, referrals are 35% more likely to do business with you and will give you 25% more money. But referrals also are among the most difficult to get. Asking for referrals is a mix of skills, confidence and mindset. Most referral generation techniques don’t work. Now Kerry Johnson MBA, Ph.D. will show you the ones that do.. Learn:. • How to develop a results-focused mindset. • Proven techniques in gaining 5 to 10 referrals every week. • How to segment your client base. • The steps to incumbent advisor relationship. • How to get mass referrals from centers of influence