The Representation of Rurality as depicted in Ram's 2013 Super Bowl 'Farmer' Commercial

Seminar paper from the year 2013 in the subject American Studies - Culture and Applied Geography grade: 20 Friedrich-Alexander University Erlangen-Nuremberg (Institut für Amerikanistik) course: 'Rural America' language: English abstract: This seminar paper will comprise three parts. First in order to provide a basis for theupcoming analysis there will be a theoretical part containing general facts on mythsand rurality as well as two specifically addressed rural myths. After that there will bean application part in which the afore-mentioned rural myths will be applied to Ram's'Farmer' commercial. Finally there will be a chapter on the negative side of thisadvertisement addressing some ofthe arisen controversies and problems.