The Researcher's Bible

<p>A short introduction to the major concepts and approaches used in the social sciences especially in sociology anthropology and leisure recreation and tourism. It's an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them. </p>The chapters cover these topics:What is research and how it differs from program evaluation<br>Choosing a research topic<br>The contribution of different disciplines to the social sciences<br>Different research approaches in social science research<br>Using observation in social research<br>Using qualitative and quantitative research methods<br>The main characteristics advantages and disadvantages of different sampling methods<br>The main techniques for analyzing surveys and their advantages and disadvantages<br>The major statistical concepts<br>The major data analysis techniques<br>The easiest method for social research<br>