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About The Book
Description
Author(s)
Tony Schwartz author of seminal text The Responsive Chord is the progenitor of the study of media manipulation. As of 2016 his book is more important now than ever. The creator of the Daisy Ad widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
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Details
ISBN 13
9781633536050
Publication Date
-10-01-2017
Pages
-198
Weight
-276 grams
Dimensions
-152x229x10.66 mm
