Retail Start-Up Book

<p>The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers through cafes and coffee shops to 'retailment' concept stores and boutique consumer-focused experiences the specialist retail sector is booming. <p/> <b><i>The Retail Start-Up Book </i></b>provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs it explores the essential steps of developing a business plan marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally in large groups and with independent retailers <i><b>The Retail Start-Up Book</b></i> meticulously provide invaluable practical insights to help new retailers hit the floor running or more established organizations grow their business and nurture their profits.</p>