The Retail Value Chain

<p><b>The Retail Value Chain</b> analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures efficient consumer response partnerships in retail value chains demand management store operations IT trends loyalty programmes shopper information sharing and more.<br><br>In addition to providing useful insights into why retail operates the way it does <b style=font-family: verdana tahoma; font-size: x-small;>The Retail Value Chain</b> describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such it is essential reading for both retail practitioners and students of retail and channel marketing.</p>