The Review Cycle

<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>The Review Cycle is a disruptive new consumer behavior model developed by social innovator Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Drawing from nearly a decade of experience managing thousands of online review listings and profiles Matt R. Vance outlines four correlating elements of influence the reader can have on consumer behaviors as they advance through the four phases of The Review Cycle.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Applying the principles from The Review Cycle which is also the namesake of the book will help entrepreneurs marketers HR professionals and anyone seeking to master online reviews achieve the following:</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>-          Collect more reviews ethically.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>-          Respond to reviews strategically.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>-          Harvest review insights reliably.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>-          Market with reviews seamlessly.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Using The Review Cycle Matt R. Vance has consulted many organizations in a variety of industries helping them fortify a stronger online reputation increase sales and engineer more positive customer experiences.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> </span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Turn your online reviews into a powerful business competitive advantage with The Review Cycle.</span></p>