The Rhetorical Power of Popular Culture

<p style=margin: 0in 0in 0pt;><span style=background: white; color: black;>Can television shows like <em>Modern Family</em> popular music by performers like Taylor Swift advertisements for products like Samuel Adams beer and films such as <em>The Hunger Games</em> help us understand rhetorical theory and criticism?</span></p><p style=margin: 0in 0in 0pt;><span> </span></p><p style=margin: 0in 0in 0pt;><span>The <strong>Third Edition </strong>of <strong>The Rhetorical Power of Popular Culture </strong>offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave.<strong> </strong>In every chapter students are<strong> </strong>introduced to rhetorical theories presented with current examples from popular culture that relate to the theory and guided through demonstrations about how to describe interpret and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work. </span></p>