The Rise of the Curator Class: Changing the Way We Buy Sell and Make Everything

Pairing “big ideas” in marketing with the popular activity of content curation The Rise of the Curator Class positions curation as a “humanization” movement that is restructuring the internet.Curation is set to overturn the $2.2 trillion global creative industry revolutionizing how we create market and discover content. In the era of content overload and fake news in which everything to buy listen to read or watch is available online there is one group of people who have learned to thrive in this climate of superabundance: the curator class whose influence and power grows as more people look to them as guides.This new curator class is rewriting traditional curation tackling the overload and making sense of it for others. In the past curation was available to an elite few. Now internet platforms such as Pinterest Spotify and Twitter empower hundreds of millions of people to curate their ideas for anyone who may be interested revolutionizing how content is marketed and sold. The Rise of the Curator Class explains how curation is disrupting internet commerce as consumer trust moves farther away from traditional brands and closer to the curators who lead tastes and it equips readers to think critically about how curation can work for them.Describes the current state of content overload and how curation is solving itExplains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noiseDelivers a new toolkit for anyone―in marketing advertising sales content creation or product development―seeking to stay or become relevant in an increasingly curation-centric marketplaceProvides strategic advice to make passionate audience segments the opposite of mass marketing work for you―whether you’re buying selling or creating