The Ritual Effect

We may think often about changing our habits. But habits automate us. Rituals -- ordinary practices that are imbued with symbolic meaning -- animate us. Once we know how we can identify existing rituals and make them more effective - as well as create new ones to help improve our lives.Using cutting-edge research Harvard professor Michael Norton shows that our rituals - from blowing out birthday candles to the traditions that your family have kept up for decades - are transformative. They help u...See More