The Road to Hell
English

About The Book

<p>The road to hell is paved with good intentions says the proverb. Never has that been truer than in the case of corporate purpose the movement that took over the business and advertising world following the financial crisis of 2008. </p><p>Guided by the mantra 'do well by doing good' businesses embraced a social purpose agenda that sought to align doing good for society with doing well in the marketplace. The result according to author Nick Asbury has been a wave of humourless and hubristic advertising and a spiral of worse social outcomes as businesses wade into issues beyond their remit while neglecting their real ethical responsibilities. </p><p>Diving into examples including Bud Light Patagonia Cadbury and Unilever Nick Asbury builds a compelling case against purpose - covering what it is where it came from how it leads to worse marketing and how it leads to worse social outcomes. As a positive alternative he makes the case for creativity cognitive empathy and valuing the human over the corporate. </p><p>Amid the fierce and topical debate about purpose and corporate politics The Road to Hell is a sharp and entertaining intervention shedding light on how we got here - and where we go next.</p><p><br></p>
Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
downArrow

Details


LOOKING TO PLACE A BULK ORDER?CLICK HERE