The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations Advertising Marketing Social Media University of Wisconsin-Milwaukee course: Marketing Ethics language: English abstract: In this study the examination revolves around three main issues which include ethics advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition the study will examine the effects of social media on ethics in advertising (Ibrahim 2008). When talking about ethics in advertising it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however certain points employed don't match the required ethical norms.