The Role of Generative Artificial Intelligence in Higher Education

Generative Artificial Intelligence (Gen AI) is increasingly recognised as a key driver of change in blended learning where traditional face-to-face instruction integrates with digital tools to enhance education. In this setting Gen AI supports personalised learning by generating adaptive content providing real-time feedback and accommodating different learning preferences. It also aids educators by reducing administrative tasks helping create interactive resources and enabling data-informed instructional decisions. For students Gen AI improves engagement and accessibility through tailored explanations practice problems and language support encouraging a more profound understanding. When used within blended learning models Gen AI can increase flexibility promote inclusivity and elevate the overall quality of higher education.