The role of Social Media in B2B communication

Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing grade: 78 University of Brighton (Business School) course: Digital marketing language: English abstract: The aim of this paper is to analyse existing academic literature and researches and to discuss the role of social media in B2B field. The second this paper proposes the evidence of social media importance for B2B companies. The third it illustrates online tendencies in social media for B2B companies. The forth this study explains why B2B companies are lagging B2C companies on social media activities.