The SAGE Handbook of Media Studies

<p><strong>The SAGE Handbook of Media Studies</strong> examines the theories practices and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail Philip Schlesinger and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. <strong>The Handbook</strong> offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies from media ethics to advertising and from Hollywood and Bollywood to alternative media. </p>