<p class=ql-align-justify><span style=color: rgba(83 90 98 1)>Going back to basics&nbsp;</span><em style=color: rgba(83 90 98 1)>The Sales Dictionary</em><span style=color: rgba(83 90 98 1)>&nbsp;highlights that not only must we provide a valuable product or service but we also must let people know what we stand for what we do and what makes us better than or different from our competitors.&nbsp;</span></p><p class=ql-align-justify><br></p><p class=ql-align-justify><span style=color: rgba(83 90 98 1)>Selling often necessitates climbing a wall of fear or coping with rejection. In the end however we can learn and grow as well as prosper.&nbsp;</span></p><p class=ql-align-justify><br></p><p class=ql-align-justify><em style=color: rgba(83 90 98 1)>The Sales Dictionary&nbsp;</em><span style=color: rgba(83 90 98 1)>reflects the author's desire to help individuals in sales as well as those involved in the overall business of life particularly during the darker periods that often precede success.</span></p><p><br></p>
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