Eric Charles Mokotoff originally from NY is a highly sought after passionate and creative haircolor artist and educator.Proud of his 18 years of experience as an educator salon ownerand certified by top companies such as L’Oreal and Aveda; He brings extraordinary creativity to the haircolor process as well as the education process.The Salon Industry Business Artist is a must read for anyone involved in the salon industry. This book repairs the dysfunctional relationship that has plagued salon owners and professionals for decades. It creates a business model for both salon owners and professionals to once and for all put an end to the negative stereotypes that have tarnished our industry.
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