English
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About The Book
Description
Author(s)
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions external brand realities and consumer's brand perceptions.
Piracy-free
Assured Quality
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Details
ISBN 13
9780765617910
Publication Date
-01-10-2008
Pages
-588
Weight
-1021 grams
Dimensions
-178x254x30.81 mm
