Science of Social Influence

<p>The contributions to this volume capture the thrill of current work on social influence as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:</p><ul> <li>Learn how to conduct lab field and case research on social influence through example by leading researchers</li> <li>Find out about the latest discoveries including the status of research on social influence tactics dissonance theory conformity and resistance to influence</li> <li>Discover how seemingly complex issues such as power rumors group and minority influence and norms can be investigated using the scientific method</li> <li>Apply knowledge to current influence campaigns to find out what works and what does not.</li> </ul><p><em>The Science of Social Influence</em> is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change Communications Research Methods and of course Social Influence.</p>