Science of Social Influence

<p>The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:</p><ul> <li>Learn how to conduct lab, field and case research on social influence through example by leading researchers</li> <li>Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence</li> <li>Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method</li> <li>Apply knowledge to current influence campaigns to find out what works and what does not.</li> </ul><p><em>The Science of Social Influence</em> is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.</p> <p>1. Social Influence Research 2. Social Influence Analysis: An Index of Tactics 3. Omega Approaches to Persuasion: Overcoming Resistance 4. The Use of Dissonance in Self-Persuasion 5. Emotional See-Saw 6. Fleeting Attraction and Compliance with Requests 7. Using Social Norms as a Lever of Social Influence 8. On the Development of the Social Response Context Model 9. Social Influence in Groups 10. Minority Dissent, Attitude Change, and Group Performance 11. Toward a Dynamic Social Impact Theory of Rumors: Individual and Network Level Factors in Spread 12. Self-Defeating Influence Behavior: A Social Cognitive Analysis of Leader Misuse of Power 13. Resistance to Influence</p>