The Scuba Sutras

As Ajay and Jessica begin building AnaJobs their first startup they face the challenges that every founder faces. How do they determine what products to build? How do they reach their first customers? How will they deal with differences of opinion between themselves? Should they grow rapidly or take a step back to deal with cash flow issues? How do they deal with investors? What about competition? With the Scuba Sutras they look at their own startup journey through the eyes of a seasoned mentor who is also a veteran scuba diver. They understand the ten rules that determine a scuba diver’s success and apply those to their own journey as startup founders. I will never dive without a checkI will maintain neutral buoyancyI will be a good buddy.I will not confuse expertise with certificates.I will respect the currents around me.I will remember my 50 Bar limit.I will enjoy the dive not just the fish.I will remember that trigger fish can be more dangerous than sharks.I will pass on my enthusiasm to a non-diver.I will remember there is always another ocean to dive.